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Skip itSoft demand (-38.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good518.44avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.66–$22.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.66avg listing price — sweet spot $15–$100
Market size
Okay$190K$190K/yr · 150K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-38.3%90-day search growth — must beat 0% to launch