35
red and pink construction paper
Skip itSoft demand (-86.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,718.71avg incumbent reviews — the moat a new listing must climb
Market size
Okay$178K$178K/yr · 165K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad$8.66avg listing price — sweet spot $15–$100
Price range
Bad$3.33–$17.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-86.5%90-day search growth — must beat 0% to launch