40
reclaimed wood
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great395.3avg incumbent reviews — the moat a new listing must climb
Avg price
Great$88.14avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Price range
Bad$5.89–$452.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$57K$57K/yr · 103K searches
Growth
Bad-26.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price