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recipe cards
Worth a lookShows low returns (1.0%), but soft demand (-22.4% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Review moat
Good1,057.39avg incumbent reviews — the moat a new listing must climb
Market size
Good$392K$392K/yr · 1.2M searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.80avg listing price — sweet spot $15–$100
Price range
Bad$4.86–$17.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-22.4%90-day search growth — must beat 0% to launch