52
rattan
Worth a lookShows a sweet-spot price point ($34.41 avg), but weak search conversion (1.4%) keeps it on the watch list.
Avg price
Incredible$34.41avg listing price — sweet spot $15–$100
Review moat
Great287.02avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$209K$209K/yr · 427K searches
Price range
Okay$7.14–$246.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals High Returns