50
rangoli
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-29.2% this quarter) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Review moat
Great111avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great31%top-5 click share — an open shelf
Price range
Great$3.57–$68.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.33avg listing price — sweet spot $15–$100
Returns
Bad6.4%return rate — above 5% kills the launch gate
Market size
Bad$46K$46K/yr · 359K searches
Growth
Bad-29.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale