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rangoli powder
Skip itSoft demand (-60.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great287.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.09avg listing price — sweet spot $15–$100
Price range
Great$7.67–$41.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.8%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad$37K$37K/yr · 59K searches
Growth
Bad-60.7%90-day search growth — must beat 0% to launch