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rainbow yarn
Skip itA small market ($91K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.39avg listing price — sweet spot $15–$100
Price range
Okay$4.72–$20.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad5,792.85avg incumbent reviews — the moat a new listing must climb
Market size
Bad$91K$91K/yr · 262K searches
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality