41
rainbow streamers
Skip itSoft demand (-33.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,121.79avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.33avg listing price — sweet spot $15–$100
Market size
Bad$72K$72K/yr · 77K searches
Price range
Bad$5.84–$16.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.5%90-day search growth — must beat 0% to launch