30
rainbow scratch notes
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Good$4.33–$25.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.08avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad8,219.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Market size
Bad$8K$8K/yr · 23K searches