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rainbow loom
Launch itA $3.4M/yr market growing +9.4% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$3.4M$3.4M/yr · 3.3M searches
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$15.78avg listing price — sweet spot $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good$5.75–$27.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,777.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality