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rainbow cardstock
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.79avg listing price — sweet spot $15–$100
Price range
Okay$6.04–$20.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay2,919.37avg incumbent reviews — the moat a new listing must climb
Market size
Okay$113K$113K/yr · 171K searches
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality