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raffia yarn
Worth a lookShows demand growing +119.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+119.8%90-day search growth — must beat 0% to launch
Review moat
Great411.14avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.70–$23.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.66avg listing price — sweet spot $15–$100
Market size
Bad$32K$32K/yr · 130K searches
Signals Trending