51
quilt backing
Worth a lookShows low returns (0.8%), but a small market ($36K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$21.43avg listing price — sweet spot $15–$100
Review moat
Great250.07avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.87–$67.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 165K searches