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Launch itA $17.9M/yr market growing +100.0% this quarter with returns at 1.4% — clears our launch bar.
Market size
Incredible$17.9M$17.9M/yr · 6.9M searches
Avg price
Incredible$31.40avg listing price — sweet spot $15–$100
Growth
Great+100.0%90-day search growth — must beat 0% to launch
Returns
Great1.4%return rate — above 6% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Good$9.21–$152.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad11,306.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand