60
purse light
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great317.22avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Price range
Good$4.91–$34.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.42avg listing price — sweet spot $15–$100
Market size
Okay$236K$236K/yr · 599K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.1%90-day search growth — must beat 0% to launch