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purple yarn
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Good$4.55–$27.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.22avg listing price — sweet spot $15–$100
Market size
Okay$147K$147K/yr · 243K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad16,189.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand