44
purple tissue paper
Skip itPrices mostly outside the sweet spot ($4.41–$8.90) — this niche doesn't clear our bar today.
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay2,003.61avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Market size
Okay$134K$134K/yr · 130K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$6.90avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$4.41–$8.90cheapest to priciest tracked listing — scored on the share inside $15–$100