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purple glitter
Skip itPrices mostly outside the sweet spot ($4.79–$12.61) — this niche doesn't clear our bar today.
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,830.96avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.54avg listing price — sweet spot $15–$100
Market size
Bad$35K$35K/yr · 72K searches
Price range
Bad$4.79–$12.61cheapest to priciest tracked listing — scored on the share inside $15–$100