39
purple felt
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Review moat
Great305.07avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.38avg listing price — sweet spot $15–$100
Price range
Bad$3.94–$17.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Market size
Bad$25K$25K/yr · 38K searches