50
purple feathers
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but a small market ($30K/yr) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$4.85–$64.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good880.02avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.40avg listing price — sweet spot $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Returns
Bad7.0%return rate — above 5% kills the launch gate
Growth
Bad-24.1%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 55K searches