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purple dye
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Good2.0%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.28–$21.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Avg price
Okay$10.12avg listing price — sweet spot $15–$100
Review moat
Bad4,996.39avg incumbent reviews — the moat a new listing must climb
Market size
Bad$71K$71K/yr · 111K searches
Brand share
Bad100%top-5 brand share — brand-locked demand