50
purple beads
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but a small market ($94K/yr) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Review moat
Good676.26avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.76–$22.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Avg price
Okay$9.26avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$94K$94K/yr · 249K searches