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pumpkin stencil
Skip itPrices mostly outside the sweet spot ($6.12–$14.27) — this niche doesn't clear our bar today.
Growth
Great+97.3%90-day search growth — must beat 0% to launch
Review moat
Great390.8avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.00avg listing price — sweet spot $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 105K searches
Price range
Bad$6.12–$14.27cheapest to priciest tracked listing — scored on the share inside $15–$100