50
pumpkin napkins
Worth a lookShows a thin review moat (59 avg reviews), but a small market ($14K/yr) keeps it on the watch list.
Review moat
Incredible59.13avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+160.2%90-day search growth — must beat 0% to launch
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Okay$9.86avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$3.79–$15.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$14K$14K/yr · 154K searches