37
primary writing paper
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.79avg listing price — sweet spot $15–$100
Review moat
Okay2,309.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Okay$3.20–$18.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Market size
Bad$76K$76K/yr · 97K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality