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pressed flowers
Launch itA $1.1M/yr market growing +31.2% this quarter with returns at 1.1% — clears our launch bar.
Returns
Great1.1%return rate — above 6% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 1.5M searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$14.33avg listing price — sweet spot $15–$100
Price range
Good$5.81–$32.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Good+31.2%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,536.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality