55
pottery glaze
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$51.81avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Review moat
Good518.96avg incumbent reviews — the moat a new listing must climb
Market size
Good$442K$442K/yr · 493K searches
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Price range
Okay$6.47–$243.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Signals High Price