43
pottery clay air dry
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.85avg listing price — sweet spot $15–$100
Price range
Good$5.71–$29.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Review moat
Bad7,627.27avg incumbent reviews — the moat a new listing must climb
Market size
Bad$34K$34K/yr · 39K searches