62
potholder loops
Worth a lookShows a sweet-spot price point ($22.62 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$22.62avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$6.59–$47.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good548.58avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good$435K$435K/yr · 273K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.7%90-day search growth — must beat 0% to launch