pony bead lacing
Worth a lookShows demand growing +345.7% this quarter, but prices mostly outside the sweet spot ($5.17–$15.53) keeps it on the watch list.
Growth
Incredible+345.7%90-day search growth — must beat 0% to launch
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,797.44avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$154K$154K/yr · 385K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.79avg listing price — sweet spot $15–$100
Price range
Bad$5.17–$15.53cheapest to priciest tracked listing — scored on the share inside $15–$100