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polysorbate 80
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$18.24avg listing price — sweet spot $15–$100
Price range
Great$8.98–$49.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great383.29avg incumbent reviews — the moat a new listing must climb
Market size
Okay$156K$156K/yr · 72K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand