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police patch
Skip itSoft demand (-20.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great236.26avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.28avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$9.72–$24.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$78K$78K/yr · 238K searches
Growth
Bad-20.8%90-day search growth — must beat 0% to launch