34
playdough scissors
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,075.42avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad$8.71avg listing price — sweet spot $15–$100
Price range
Bad$4.36–$18.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Market size
Bad$25K$25K/yr · 52K searches