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plastic putty
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Price range
Good$6.41–$29.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.37avg listing price — sweet spot $15–$100
Review moat
Okay2,226.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$79K$79K/yr · 67K searches
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand