44
plastic canvas
Skip itSoft demand (-7.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good657.79avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.92avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$5.73–$27.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$165K$165K/yr · 250K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.6%90-day search growth — must beat 0% to launch