48
plaid fabric
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Review moat
Great177.18avg incumbent reviews — the moat a new listing must climb
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$18.89avg listing price — sweet spot $15–$100
Price range
Great$6.94–$62.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Bad$73K$73K/yr · 291K searches
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale