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pink tulle
Skip itSoft demand (-13.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good1,065.83avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.39avg listing price — sweet spot $15–$100
Returns
Okay4.4%return rate — above 5% kills the launch gate
Price range
Okay$3.16–$19.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$106K$106K/yr · 145K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.0%90-day search growth — must beat 0% to launch