45
pink felt
Skip itSoft demand (-45.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great324.19avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.50avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$4.44–$17.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$62K$62K/yr · 73K searches
Growth
Bad-45.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand