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Worth a lookShows low returns (1.6%), but soft demand (-42.3% this quarter) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good545.7avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$5.72–$31.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.30avg listing price — sweet spot $15–$100
Market size
Okay$127K$127K/yr · 147K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-42.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand