52
pin cushion
Worth a lookShows low returns (1.1%), but prices mostly outside the sweet spot ($2.64–$16.23) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great467.68avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Market size
Good$332K$332K/yr · 685K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.44avg listing price — sweet spot $15–$100
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Price range
Bad$2.64–$16.23cheapest to priciest tracked listing — scored on the share inside $15–$100