50
pin backs
Worth a lookShows searches that convert (13.5% search→purchase), but prices mostly outside the sweet spot ($3.18–$10.32) keeps it on the watch list.
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good$370K$370K/yr · 449K searches
Review moat
Okay2,452.76avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.13avg listing price — sweet spot $15–$100
Price range
Bad$3.18–$10.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand