45
picture frame mats
Skip itSoft demand (-3.2% this quarter) — this niche doesn't clear our bar today.
Price range
Great$4.85–$78.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.53avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay2,786.66avg incumbent reviews — the moat a new listing must climb
Market size
Okay$176K$176K/yr · 442K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.2%90-day search growth — must beat 0% to launch