Skip to content
61

pencil box for girls

Worth a look

Shows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 65Growth 55Conversion 30Competition 76Returns 84Price range 78Avg price 64Brand share 75Review moat 59Quality gap 28

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Great$4.38–$53.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Brand share

Great60%

top-5 brand share — no brand owns this niche

Market size

Good$628K

$628K/yr · 1.9M searches

Avg price

Good$13.63

avg listing price — sweet spot $15–$100

Review moat

Good1,147.98

avg incumbent reviews — the moat a new listing must climb

Growth

Good+28.4%

90-day search growth — must beat 0% to launch

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Search terms