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pearl decor
Skip itSoft demand (-13.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Price range
Great$5.09–$48.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.48avg listing price — sweet spot $15–$100
Review moat
Good683.57avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$75K$75K/yr · 255K searches
Growth
Bad-13.1%90-day search growth — must beat 0% to launch