57
pearl beads
Worth a lookShows no brand lock-in (top 5 brands take 56% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good$784K$784K/yr · 1.2M searches
Avg price
Good$13.91avg listing price — sweet spot $15–$100
Price range
Good$4.19–$148.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,304.12avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand