50
peacock feather
Worth a lookShows a sweet-spot price point ($17.13 avg), but soft demand (-4.0% this quarter) keeps it on the watch list.
Avg price
Great$17.13avg listing price — sweet spot $15–$100
Price range
Good$4.84–$37.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,187.16avg incumbent reviews — the moat a new listing must climb
Market size
Good$358K$358K/yr · 462K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Bad-4.0%90-day search growth — must beat 0% to launch