49
pastels
Skip itSoft demand (-18.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$18.52avg listing price — sweet spot $15–$100
Price range
Great$3.77–$58.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$265K$265K/yr · 298K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,426.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.1%90-day search growth — must beat 0% to launch