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pastel yarn
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$16.32avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$3.98–$36.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,284.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Market size
Bad$28K$28K/yr · 140K searches
Brand share
Bad98%top-5 brand share — brand-locked demand