40
pastel paint
Skip itSoft demand (-8.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$17.37avg listing price — sweet spot $15–$100
Price range
Good$0.57–$46.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$139K$139K/yr · 135K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Review moat
Bad11,999.53avg incumbent reviews — the moat a new listing must climb